![]() ![]() If they can’t hear it, then they won’t get it, so who cares?Īccording to Facebook, “research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80 percent react negatively, both toward the platform and the advertiser” While scrolling through your social feeds with your sound turned off ( which 85 percent of users do), most individuals will completely skip a video whose meaning is lost without sound. (You can also query the active captions track with the getOption method, but it will return nothing if the auto-generated captions are used.Captions certainly are not a new concept for videos on TV, but they are a strategy that is proving more and more effective on all platforms. I tried only the 'en' languageCode, of course this will change to the normal english captions track if there is one available, but will display the auto-generated english captions in the absence of a predefined track. However, changing the captions track works too and it turns ON the captions as a side-effect. (See: ) According to the docs only the 'fontSize' and the 'reload' parameters are supported. You have to wait for an onApiChange event before using the setOption function. Var firstScriptTag = document.getElementsByTagName('script') į(tag, firstScriptTag) ![]() Var tag = document.createElement('script') However there is a solution with the setOption method which works now, but there is no guarantee it will work in the future as this is a non documented call of the method: There is no official or documented way to force auto-generated captions in embedded videos.
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